Acco
rding to the American Heritage Dictionary, home is defined as “To the very center. To be guided to a target automatically.” In this challenging housing market, consumers still want a home as the centerpiece of a good life. Understanding their new frame of reference will allow you to help them make the dream come true.
Ask several people to define the meaning of home and you will likely get different answers: a retreat…a place to get away from a harried world…a place to gather with family and friends. For others, maybe an unemotional “Just a place to hang your hat.” But the common denominator for all is having a place to call your own.
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