Social media has a dominant force in the world today. It has come a long way over the years, and today businesses are heavily reliant on social media as part of their digital marketing campaigns. Here are three major trends we should expect to continue.
Increased video usage
People today love watching video content. This has been an upward trend for the past several years, and it does not seem to be losing any steam. The reason why more businesses are becoming more reliant on video usage because people spend significantly more time looking at videos than static content. With this, we should expect video content to continue to be all over social media for years to come. Also, multiple social media platforms allow for live videos, which are also growing in popularity.
Focus on mobile devices
Billions of people have mobile devices. Many of which access the social media accounts on those devices every single day. With this, we should expect social media to continue to have a mobile-focus for years to come. People want to be able to access each of their social media accounts on their mobile devices.
More visual elements
In addition to video content, people also respond to other visual elements on social media. This is why the average consumer’s newsfeed is flooded with images and videos. Now that we have cameras built into our mobile devices, people can take a picture and upload it to social media in a matter of seconds. Today, there are even smartphones that have multiple cameras built to them.
